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How To Build A Sustainable App

It’s An App World After All


Before we delve into what it takes to build a sustainable app, it is pertinent to understand what the current state of the app industry, the usage patterns that prevail and what data tells us.

With over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace.… Continue reading →

Google’s Hardware Products: Naming Conventions

A Struggle To Evolve


Google’s hardware products division raises a lot of questions when it comes to brand architecture and naming conventions. In late 2019, I wrote an article on why I think Google struggles with hardware. In doing so, I lightly touched upon its brand portfolio architecture which I believed did more harm than good.  After all, portfolio architectures are not restricted to internal consumption.… Continue reading →

Marketing During A Pandemic

The Impact Of Covid-19


Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. 

While businesses engaging in essential goods and services may get by, it’s those in non-essential segments that face the brunt of the crisis. Most do not have contingency plans for marketing during this period, simply because, they are rare.… Continue reading →

Why Marketing Messages Fail

Don’t Blame The Messenger


So, you burned the midnight oil, went through countless iterations of your work, consulted David Aaker’s book on “Signature Stories (Amazon link)” and have unprecedented confidence in your marketing message. Yet, the best crafted messages still fail to hit their mark.

The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.… Continue reading →

How Bad UX Ruins A Good App

It’s Not The Food That’s Bad


It’s elementary see why bad UX ruins a good app idea. A frustrated user will be hard pressed to give a product a positive review if it fell short of expectations. Back in February, 2020, when life seemed normal and Covid-19 hadn’t sunk its teeth into the world deep enough, I found myself scouting the streets of Paris for a hidden gem.… Continue reading →

Why Amazon’s 1-Click Offers Better Customer Experience.

Why Wait?


Did Amazon’s ‘1-Click’ create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. At the time, e-commerce was still in its formative years and buzzwords like ‘customer experience’ (CX) hadn’t buzzed yet. But, Jeff Bezos obviously saw possibilities that most others didn’t.… Continue reading →

Let’s Talk Customer Experience (CX).

We’re Not Feeling It


As market competition grew, it wasn’t enough to just build a good product any more. Businesses needed to deliver an unparalleled customer experience to boot. To do that, they needed data. Accessibility to information and advances in technology meant that those who knew more could acquire and retain customers better. 

So companies improvised where necessary. They developed tools and used technology to open conversations with their audience, paid attention to customer lifetime value, consumer feedback, web analytics, omni-channel activities and so on. … Continue reading →

How To Write Good User Stories

Step Into My Shoes


User stories are short descriptions, usually a sentence or two, about a task one aims to accomplish. They are narrated from the perspective of the person performing that particular task. A user story provides a good understanding for ‘how’ and ‘why’ a feature is important to him/her. A typical template reads:

As a <user type >, I want to < aim > so that < reason >

Before going deeper into what makes a story more meaningful, let’s discuss a few characteristics relevant to them.… Continue reading →

Why Google Struggles With Hardware.

What’s Stopping Me?


Amidst much of the criticism and skepticism that Google has faced over the years, I have always had a lot of respect for how the search engine has evolved. Google has made several obvious, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B. In particular, I’d like to discuss their interest in hardware.… Continue reading →

When Omnichannel Breaks Down

Build For Consistency


Omnichannel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The customer’s transition in between channels must be fluid.”

The buzzword, ‘Omnichannel’ broke onto the scene when businesses realized that customers explored several interaction nodes before completing a transaction.  For instance, customers interacted with the business through social media, toyed with the product in-store, made a purchase online and finally have it delivered.… Continue reading →