All Stories

Why Amazon’s 1-Click Offers Better Customer Experience.

Did Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could...

Jan 16 · 3 min read >

Let’s Talk Customer Experience (CX).

Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction...

Jan 11 · 2 min read >

How To Write Good User Stories

Introduction User stories are short descriptions, usually a sentence or two, about a task one aims to accomplish. They...

Dec 17 · 2 min read >

Why Google Struggles With Hardware.

I have always had a lot of respect for how the search engine has evolved. Google has made several...

Nov 16 · 2 min read >

When Omnichannel Breaks Down.

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in...

Nov 12 · 2 min read >

Developing Products For Creatures Of Habit.

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

Oct 27 · 2 min read >

Is SaaS Marketing Any Different From Traditional Marketing?

SaaS marketing different because it’s the same This may go down as a rant, but, having conducted research, I...

Oct 25 · 1 min read >

Why Private Labels In The Middle East Have Low Brand Equity.

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive...

Oct 14 · 1 min read >

3 Elements Critical To Brand Success

Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are...

Oct 1 · 2 min read >

9 Tips For Building Better Products

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm...

Aug 21 · 2 min read >