9 Tips For Building Better Products

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm belief in...

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How To Write User Stories That Deliver More Value.

Introduction User stories are short descriptions, usually a sentence or two, about what one aims to accomplish as told...

Dec 17 · 2 min read >

Why Google Struggles With Hardware.

I have always had a lot of respect for how the search engine has evolved. Google has made several...

Nov 16 · 2 min read >

When Omni-channel Breaks Down.

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in...

Nov 12 · 1 min read >

Developing Products For Creatures Of Habit.

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

Oct 27 · 2 min read >

Is SaaS Marketing Any Different From Traditional Marketing?

It’s different because it’s the same This may go down as a rant, but, having conducted some research, I...

Oct 25 · 1 min read >

Why Private Labels In The Middle East Face Low Brand Equity.

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive...

Oct 14 · 1 min read >

3 Elements Every Brand Should Possess.

Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are...

Oct 1 · 1 min read >

Re-positioning The Competition.

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Tropicana’s Packaging Redesign Struggle.

In 2009, Tropicana, a Pepsico-owned juice brand, decided to undergo a packaging refresh. However, less than two months in,...

Jun 5 · 2 min read >

Moleskine’s Brand Extensions Decrypted.

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

May 19 · 2 min read >