January 2019 »

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

Jan 20 · 2 min read >

Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

Jan 26 · 2 min read >

Building A Product Vision

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.

Jan 19 · 1 min read >