February 2019 »

Uncovering Product Management – An Overview

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

Feb 24 · 1 min read >

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

Feb 26 · 2 min read >

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

Feb 10 · 2 min read >

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

Feb 19 · 2 min read >

Branding On A Budget

Branding on a budget can be difficult for a small business or solo entrepreneur, especially when starting out. The...

Feb 12 · 3 min read >

Building A Minimum Viable Product (MVP)

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

Feb 12 · 2 min read >