March 2019 »

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

Mar 27 · 2 min read >

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

Mar 17 · 2 min read >

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

Mar 14 · 2 min read >

Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

Mar 15 · 1 min read >

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

Mar 13 · 1 min read >

Wireframes – Structural Designs For Better UX

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

Mar 1 · 1 min read >

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

Mar 26 · 3 min read >