May 2019 »

Moleskine’s Brand Extensions Decrypted

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

May 19 · 2 min read >

The Curious Case Of The Lamborghini Countach

How could a production supercar with so many imperfections win the hearts of millions of people around the globe?...

May 16 · 3 min read >

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

May 14 · 2 min read >

How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

May 6 · 3 min read >

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

May 3 · 2 min read >

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

May 2 · 3 min read >