About Me

Hi! I’m Sheldon De Sousa. My passion lies in developing products that stem from data, packaged carefully with creativity. I believe that good products are simple, intuitive and non-frustrating.

At the same time, I’m intrigued by consumer purchase psychology, buying journeys and the impact of brand strategy on them. I’ve been a student of these subjects for some time now and I continue to update myself with related content.

As a person, I am calm, driven by a challenge, curious, place high-value on time and have zero-tolerance for politics or games. I come across as reserved at first but that wears off over our next meeting.

I’ve been told that I scribble my thoughts in a language colleagues have yet to decipher and walk about excessively when working things out in my head. In my defense, it usually ends well.

What I bring To The Table


– Over a decade of professional experience packaged with continuous learning.

– A passion to build and market products that customers prefer over competition.

– The knowledge to marry business objectives with customer satisfaction.

– The ability to run solo, work with or lead a team of people with the belief that there’s always room to improve.

Career Snapshot

2018-2019

Head – Brand & Strategy

Developed and managed digital and traditional growth strategies for a diverse set of client businesses.

 

2016-2017

Dir. Product Commercialization

Led product commercialization for a $50Mil product portfolio under Costco’s local, global and e-commerce footprints with a target of $250Mil over 5 years.

2012-2015

Product Manager

Led multiple product divisions focused on developing consumer-centric products that achieved sales and profitability objectives in the GCC region.

2009-2012

Product Manager

Led multi-channel product portfolios for two private brands focused on consumer electronics in the UAE & Saudi Arabia. Accountable for profitability and sales objectives.

2007-2009

Product & Brand Manager

Led product development and marketing activities for global consumer brands in the CIS and African countries through retail and wholesale channels.

2000-2002

Media Planner

Managed television, radio and outdoor media plans and spends for leading FMCG clients in India.

2018-2019

Head – Brand & Strategy

Developed and managed digital and traditional growth strategies for a diverse set of client businesses.

 

2016-2017

Dir. Product Commercialization

Led product commercialization for a $50Mil product portfolio under Costco’s local, global and e-commerce footprints with a target of $250Mil over 5 years.

2012-2015

Product Manager

Led multiple product divisions focused on developing consumer-centric products that achieved sales and profitability objectives in the GCC region.

2009-2012

Product Manager

Led multi-channel product portfolios for two private brands focused on consumer electronics in the UAE & Saudi Arabia. Accountable for profitability and sales objectives.

2007-2009

Product & Brand Manager

Led product development and marketing activities for global consumer brands in the CIS and African countries through retail and wholesale channels.

2000-2002

Media Planner

Managed television, radio and outdoor media plans and spends for leading FMCG clients in India.