Brand Logs

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

2 min read

Moleskine’s Brand Extensions Decrypted

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

2 min read

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

2 min read

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

2 min read

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

2 min read

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

3 min read

Ethical Branding

In a world more accustomed to seeing brands positioned as symbols of self-expression or statements of accomplishment, ethical branding...

2 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

2 min read