Brand Logs

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

2 min read

Branding On A Budget

Branding on a budget can be difficult for a small business or solo entrepreneur, especially when starting out. The...

3 min read

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

2 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

1 min read

Types Of Logo Designs

Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality,...

1 min read