Product Files

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

3 min read

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be...

3 min read

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

1 min read

Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

1 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Wireframes – A Simple UX Testing Tool

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

1 min read

Building A Minimum Viable Product (MVP)

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

2 min read

Building A Product Vision

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.

1 min read

What Is Product Management?

In truth, Product Management is an all-encompassing function that drives both product development and product marketing.

1 min read