Product Files

How To Build Products For Impact

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm...

2 min read

How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

3 min read

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

3 min read

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be...

3 min read

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

1 min read

Uncovering Product Management – An Overview

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

1 min read

Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

1 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Wireframes – Structural Designs For Better UX

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

1 min read