Product Files

Why Amazon’s ‘1-Click’ Delivers Better Customer Experience

Introduction When Amazon came into business over 20 years ago , no one could have predicted that we were...

Jan 16 · 3 min read >

Let’s Talk Customer Experience (CX)

Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction...

Jan 11 · 2 min read >

How To Write User Stories That Deliver More Value

Introduction User stories are short descriptions, usually a sentence or two, about what one aims to accomplish as told...

Dec 17 · 2 min read >

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

Oct 27 · 2 min read >

How To Build Products For Impact

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm...

Aug 21 · 2 min read >

How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

May 6 · 3 min read >

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

May 2 · 3 min read >

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be...

Apr 29 · 3 min read >

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

Apr 13 · 1 min read >