Brand Management

Marketing During A Pandemic: Impact Of Covid 19

Introduction Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, job security, economic distress...

Aug 21 · 4 min read >

Why Marketing Messages Fail

The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients)...

Jul 9 · 1 min read >

3 Elements Critical To Brand Success

Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are...

Oct 1 · 2 min read >

How To Reposition The Competition.

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Moleskine’s Brand Extensions Explained.

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these brand extension programs...

May 19 · 2 min read >

Measuring Brand Awareness.

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

May 3 · 2 min read >

Top 5 Branding Blunders Of 2018.

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

Apr 28 · 2 min read >

The Necessity Of Ethical Branding.

In a world more accustomed to seeing brands positioned as symbols of self-expression or statements of accomplishment, ethical branding...

Apr 21 · 2 min read >

Brand Portfolio Architecture – How They Get Created

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

Apr 2 · 3 min read >