Case Studies

Tropicana’s Packaging Redesign Struggle

In 2009, Tropicana, a Pepsico-owned juice brand, decided to undergo a packaging refresh. However, less than two months in,...

Jun 5 · 2 min read >

Moleskine’s Brand Extensions Decrypted

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

May 19 · 2 min read >

The Curious Case Of The Lamborghini Countach

How could a production supercar with so many imperfections win the hearts of millions of people around the globe?...

May 16 · 3 min read >

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

May 14 · 2 min read >

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

Feb 26 · 2 min read >

Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

Jan 26 · 2 min read >