Product Management

User Experience – What Many Airlines Overlook

Today, it is an expectation to have an interactive touch screen at the back of every seat, irrespective of...

Mar 15 · 3 min read >

Why Amazon’s 1-Click Offers Better Customer Experience.

Did Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could...

Jan 16 · 3 min read >

Let’s Talk Customer Experience (CX).

Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction...

Jan 11 · 2 min read >

How To Write Good User Stories

Introduction User stories are short descriptions, usually a sentence or two, about a task one aims to accomplish. They...

Dec 17 · 2 min read >

Developing Products For Creatures Of Habit.

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

Oct 27 · 2 min read >

9 Tips For Building Better Products

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm...

Aug 21 · 2 min read >

How The Product Adoption Cycle Drives Strategy.

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

May 6 · 3 min read >

15 Reasons Why Products Fail.

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

May 2 · 3 min read >

Using Pricing Psychology To Sell More.

Are you using pricing psychology to sell more products and services for your business? If not, you could be...

Apr 29 · 3 min read >