Product Management

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

Apr 13 · 1 min read >

Mockups And Interactive Prototypes.

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

Mar 15 · 1 min read >

Pre-Validating Your MVP. A Checklist.

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

Mar 13 · 1 min read >

Wireframes – Structural Designs For Better UX.

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

Mar 1 · 1 min read >

Uncovering Product Management – An Overview.

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

Feb 24 · 1 min read >

Building A Minimum Viable Product (MVP).

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

Feb 12 · 2 min read >

Building A Product Vision.

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.

Jan 19 · 1 min read >

Customer Research – The Impact Of Digital.

In an age where the boundaries of possibility are regularly tested, only those who weave their way into the...

Dec 13 · 2 min read >