Sunday, January 17, 2021

SHELDON DE SOUSA

A PRODUCT & BRANDING BLOG

SHELDON DE SOUSA

Category: Product Management

Why Private Labels In The Middle East Have Low Brand Equity.

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users.

By Sheldon De Sousa , in Brand Management Product Management , at November 24, 2019

Why Google Struggles With Hardware.

I have always had a lot of respect for how the search engine has evolved. Google has made several natural, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B.

By Sheldon De Sousa , in Product Management , at November 16, 2019

When Omnichannel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.

By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances.

By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019

9 Tips For Building Better Products

Great products are built by people with a high degree of empathy, an appreciation for good design, a firm belief in research analysis, the ability to organize and a passion to deliver real value to the market.

By Sheldon De Sousa , in Product Management , at August 21, 2019

User Experience – What Many Airlines Overlook

Today, it is an expectation to have an interactive touch screen at the back of every seat, irrespective of cabin class. You would think that with so many airlines sporting similar devices that there would be some evidence of standardization. You'd be wrong.

By Sheldon De Sousa , in Product Management , at June 15, 2019

How The Product Adoption Cycle Drives Strategy.

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

By Sheldon De Sousa , in Product Management , at May 3, 2019

15 Reasons Why Products Fail.

It isn't easy to hit a home run with every product a business brings to market. Some products launch to great applause, others to so-so like receptions and then there are those that make product managers cringe.

By Sheldon De Sousa , in Product Management , at May 2, 2019

Using Pricing Psychology To Sell More.

Are you using pricing psychology to sell more products and services for your business? If not, you could be missing out on a lot of opportunities.

By Sheldon De Sousa , in Product Management , at April 29, 2019

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities.

By Sheldon De Sousa , in Product Management , at April 13, 2019