Short Posts

Why Google Struggles With Hardware

I have always had a lot of respect for how the search engine has evolved. Google has made several...

Nov 16 · 2 min read >

When Omni-channel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in...

Nov 12 · 1 min read >

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

Oct 27 · 2 min read >

Is SaaS Marketing Any Different From Traditional Marketing?

It’s different because it’s the same Lately, I’ve been questioning the line of thought employed by many hiring managers...

Oct 25 · 1 min read >

Why Private Labels In The Middle East Face Low Brand Equity

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive...

Oct 14 · 1 min read >