Short Posts

Why Google Struggles With Hardware

I have always had a lot of respect for how the search engine has evolved. Google has made several...

2 min read

When Omni-channel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in...

1 min read

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our...

2 min read

Is SaaS Marketing Any Different From Traditional Marketing?

It’s different because it’s the same Lately, I’ve been questioning the line of thought employed by many hiring managers...

1 min read

Why Private Labels In The Middle East Face Low Brand Equity

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive...

1 min read