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Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

1 min read

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

2 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Wireframes – Structural Designs For Better UX

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

1 min read

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

2 min read

Uncovering Product Management – An Overview

Introduction What is product management, really? Simply put, product management is a lifecycle organizational role that deals with research,...

1 min read

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

2 min read

Building A Minimum Viable Product (MVP)

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

2 min read

Branding On A Budget

Branding on a budget can be difficult for a small business or solo entrepreneur, especially when starting out. The...

3 min read

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

2 min read