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How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

3 min read

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

2 min read

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

3 min read

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be...

3 min read

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

2 min read

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

1 min read

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

2 min read

Uncovering Product Management – An Overview

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

1 min read

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

3 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read