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Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

2 min read

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

2 min read

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

2 min read

Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

2 min read

Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

1 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Wireframes – Structural Designs For Better UX

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

1 min read

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

2 min read

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

3 min read