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Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

2 min read

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

1 min read

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

2 min read

Uncovering Product Management – An Overview

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

1 min read

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

3 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

2 min read

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

2 min read

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

2 min read

Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

2 min read