All Stories

Mockups And Interactive Prototypes

Mockups are more stimulating than wireframes and can be created using graphics applications like Adobe Illustrator, Photoshop, Sketch or...

1 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Wireframes – Structural Designs For Better UX

A wireframe is a design artifact that functions as a representation of the product in question. It forms the...

1 min read

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

2 min read

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

3 min read

Types Of Logo Designs

Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality,...

1 min read

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

2 min read

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

1 min read

Branding On A Budget

Branding on a budget can be difficult for a small business or solo entrepreneur, especially when starting out. The...

3 min read

Building A Minimum Viable Product (MVP)

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

2 min read