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Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

2 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Building A Product Vision

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.

1 min read

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

1 min read

Customer Research – The Impact Of Digital

In an age where the boundaries of possibility are regularly tested, only those who weave their way into the...

2 min read

Types Of Logo Designs

Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality,...

1 min read