brand communication

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

Apr 28 · 2 min read >

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

Mar 27 · 2 min read >

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

Apr 2 · 3 min read >

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

Mar 17 · 2 min read >

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

Mar 14 · 2 min read >

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

Feb 10 · 2 min read >

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

Mar 26 · 3 min read >

Types Of Logo Designs

Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality,...

Dec 8 · 1 min read >

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

Dec 21 · 1 min read >