brand communication

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Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product...

in Case Studies · 2 min read >

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

in Brand Logs
Apr 28 · 2 min read >
TOP 5 written on a laptop in an office with a man in the background

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

in Brand Logs
Mar 27 · 2 min read >
young man visibly shocked by the common branding mistakes companies make

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

in Brand Logs
Apr 2 · 3 min read >
There marketers working cohesively on a brand portfolio architecture strategy

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

in Brand Logs
Mar 17 · 2 min read >
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Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

in Brand Logs
Mar 14 · 2 min read >
a group of creatives discussing naming a brand around a conference table

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

in Brand Logs
Feb 10 · 2 min read >
Busy retail high street with several shoppers and branded stores

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

in Brand Logs
Mar 26 · 3 min read >
A vector image of people working on design with text of brand being constructed

Types Of Logo Designs

Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality,...

in Brand Logs
Dec 8 · 1 min read >
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Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

in Brand Logs
Dec 21 · 1 min read >
Creative young team wondering how to create a good tagline

Popular in
"brand communication"

  1. Top 5 Branding Blunders Of 2018
    in Brand Logs · Apr 28 >
  2. Brand Portfolio Architecture
    in Brand Logs · Apr 2 >
  3. What Is A Brand?
    in Brand Logs · Feb 10 >
  4. Thinking About Building A Brand?
    in Brand Logs · Mar 26 >