brand management

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

May 3 · 2 min read >

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

Apr 28 · 2 min read >

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

Mar 26 · 3 min read >