Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are...
In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...
The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...
The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...
Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...
Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...
A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality. They are the...
