brand messages

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Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.

in Brand Logs · 2 min read

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

in Case Studies
2 min read
Woman excited about getting attention on social media

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

in Brand Logs
2 min read
young man visibly shocked by the common branding mistakes companies make

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

in Brand Logs
3 min read
A vector image of people working on design with text of brand being constructed

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

in Brand Logs
2 min read
creative team brainstorming a positioning strategy for a brand

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

in Brand Logs
1 min read
Creative young team wondering how to create a good tagline

Popular in
"brand messages"

  1. Re-positioning The Competition
    in Brand Logs
  2. Thinking About Building A Brand?
    in Brand Logs