brand messages

3 Elements Every Brand Should Possess.

Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are...

Oct 1 · 1 min read >

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

May 14 · 2 min read >

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

Mar 27 · 2 min read >

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

Mar 26 · 3 min read >

The Concept Of Positioning

Positioning is the marketing strategy of occupying a distinct piece of real estate in the mind of the customer...

Feb 19 · 2 min read >

Types Of Taglines and How To Create Them

A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality.  They are the...

Dec 21 · 1 min read >