brand name

There marketers working cohesively on a brand portfolio architecture strategy

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal framework for how brands place in the portfolio, confusion tends...

in Brand Logs · 3 min read >

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

in Brand Logs
Mar 17 · 2 min read >
shopping-mall-shoppers-shops-image

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

in Brand Logs
Feb 10 · 2 min read >
Busy retail high street with several shoppers and branded stores

Thinking About Building A Brand?

Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a...

in Brand Logs
Mar 26 · 3 min read >
A vector image of people working on design with text of brand being constructed

Popular in
"brand name"

  1. Brand Portfolio Architecture
    in Brand Logs · Apr 2 >
  2. What Is A Brand?
    in Brand Logs · Feb 10 >
  3. Thinking About Building A Brand?
    in Brand Logs · Mar 26 >