brand strategy

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Moleskine’s Brand Extensions Decrypted

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

May 19 · 2 min read >

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

Feb 26 · 2 min read >