brand

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

May 3 · 2 min read >

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

Apr 28 · 2 min read >

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

Mar 27 · 2 min read >

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

Apr 2 · 3 min read >

Organizing A Brand Portfolio

A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer...

Mar 17 · 2 min read >

Art Of Naming A Brand

A brand name much like your own is something you have to live. The more marketing effort placed behind...

Mar 14 · 2 min read >

Decoding Google’s Brand Architecture

The reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy...

Jan 26 · 2 min read >

What Is A Brand?

A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual,...

Feb 10 · 2 min read >