Branding

Re-positioning The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is...

Jul 9 · 2 min read >

Moleskine’s Brand Extensions Decrypted

Moleskine isn't looking to sell the best coffee or travel package. It's trying to use these programs to build...

May 19 · 2 min read >

The Curious Case Of The Lamborghini Countach

How could a production supercar with so many imperfections win the hearts of millions of people around the globe?...

May 16 · 3 min read >

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

May 14 · 2 min read >

Measuring Brand Awareness

Brand awareness is a powerful tool that measures how familiar the target audience is with your brand. The objective...

May 3 · 2 min read >

Top 5 Branding Blunders Of 2018

Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear...

Apr 28 · 2 min read >

Common Branding Mistakes

The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as...

Mar 27 · 2 min read >

Brand Portfolio Architecture

A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal...

Apr 2 · 3 min read >

Ethical Branding

In a world more accustomed to seeing brands positioned as symbols of self-expression or statements of accomplishment, ethical branding...

Apr 21 · 2 min read >