A Struggle To Evolve
Google’s hardware products division raises a lot of questions when it comes to brand architecture and naming conventions. In late 2019, I wrote an article on why I think Google struggles with hardware. In doing so, I lightly touched upon its brand portfolio architecture which I believed did more harm than good. After all, portfolio architectures are not restricted to internal consumption.… Continue reading →
What’s Stopping Me?
Amidst much of the criticism and skepticism that Google has faced over the years, I have always had a lot of respect for how the search engine has evolved. Google has made several obvious, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B. In particular, I’d like to discuss their interest in hardware.… Continue reading →
Can All The Private Labels Stand Up ?
Having moved over from the branded side of the tracks, the one issue that I felt plagued all private labels in the consumer electronics industry (I’m sure it’s as prevalent elsewhere), was a lack of attention to building long-term brand equity. This was particularly the case in the middle-east.
There is, however, an undue weightage placed on price as the ultimate driver of a company’s offering.… Continue reading →
An Italian Job
To understand Moleskine’s brand extensions, one needs to go back to its origin. In the late 1990’s Modo & Modo, a small Milanese publisher brought back the original notebook under the Moleskine brand. The notebook was inspired by the legends of yesteryears, artists and thinkers like Vincent Van Gogh and Pablo Picasso.
It wasn’t the most apt of times to launch a project like this given the dawn of the digital revolution and the fact that the industry was already well stocked with cheaper alternatives.… Continue reading →
Quirky But Awesome
In 1988, Lamborghini released a new Countach edition to mark its 25th anniversary. It was and still is one of the world’s most iconic road cars to have ever been built.
The Countach was first commercialized in 1974 after appearing as a concept car at the Geneva Motor Show in 1971. It was originally designed by Marcello Gandini at Bertone and remained in production until 1990.… Continue reading →