The Curious Case Of The Lamborghini CountachHow could a production supercar with so many imperfections win the hearts of millions of people around the globe? What made the Lamborghini Countach so special? By Sheldon De Sousa , in Case Studies , at August 16, 2019
Tropicana’s Packaging Redesign Struggle.After Tropicana's packaging redesign, customers immediately expressed their dissatisfaction via letters, e-mails, social media and telephone calls. By Sheldon De Sousa , in Case Studies , at June 5, 2019
Apple iPod – How A Tech Giant Rose.Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player launched by a company that had no business in music. Yet the iPod shook the industry. How did Apple pull it off? By Sheldon De Sousa , in Case Studies , at February 26, 2019