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Marketing During A Pandemic

The Impact Of Covid-19

Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. 

While businesses engaging in essential goods and services may get by, it’s those in non-essential segments that face the brunt of the crisis. Most do not have contingency plans for marketing during this period, simply because, they are rare.… Continue reading →

Why Amazon’s 1-Click Offers Better Customer Experience.

Why Wait?

Did Amazon’s ‘1-Click’ create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. At the time, e-commerce was still in its formative years and buzzwords like ‘customer experience’ (CX) hadn’t buzzed yet. But, Jeff Bezos obviously saw possibilities that most others didn’t.… Continue reading →

When Omnichannel Breaks Down

Build For Consistency

Omnichannel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The customer’s transition in between channels must be fluid.”

The buzzword, ‘Omnichannel’ broke onto the scene when businesses realized that customers explored several interaction nodes before completing a transaction.  For instance, customers interacted with the business through social media, toyed with the product in-store, made a purchase online and finally have it delivered.… Continue reading →