product development

Facebook’s Brand Image Gets A Facelift, 2019

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided...

2 min read

How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

3 min read

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

3 min read

Uncovering Product Management – An Overview

Product management is the over-arching function that consists of two vital and complementary fields - product development and product...

1 min read

Pre-Validating Your MVP

The pre-validation process is the stage that comes in just before we enter MVP testing, if at all. By...

1 min read

Building A Minimum Viable Product (MVP)

A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version...

2 min read

Building A Product Vision

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.

1 min read

Customer Research – The Impact Of Digital

In an age where the boundaries of possibility are regularly tested, only those who weave their way into the...

2 min read