Developing Products For Creatures Of HabitAs humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances. By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019
Facebook’s Brand Image Gets A Facelift, 2019.The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product and branding standpoint to reflect this new face? By Sheldon De Sousa , in Case Studies , at May 14, 2019
How The Product Adoption Cycle Drives Strategy.The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. By Sheldon De Sousa , in Product Management , at May 3, 2019
15 Reasons Why Products Fail.It isn't easy to hit a home run with every product a business brings to market. Some products launch to great applause, others to so-so like receptions and then there are those that make product managers cringe. By Sheldon De Sousa , in Product Management , at May 2, 2019
Moleskine’s Brand Extensions ExplainedMoleskine isn't looking to sell the best coffee or travel package. It's trying to use these brand extension programs to energize the brand. By Sheldon De Sousa , in Brand Management Case Studies , at April 2, 2019
Building A Minimum Viable Product (MVP).A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version of your hypothesis. By Sheldon De Sousa , in Product Management , at February 12, 2019
Decoding Product ManagementProduct management is the over-arching function that consists of two vital and complementary fields - product development and product marketing. By Sheldon De Sousa , in Product Management , at January 24, 2019
Building A Product Vision.Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy. By Sheldon De Sousa , in Product Management , at January 19, 2019
Research & Strategy Before MVP DevelopmentVery few understand that a startup is inevitably a business that must be groomed and managed. It must be driven by research as much as it should by strategy. By Sheldon De Sousa , in Product Management , at January 13, 2019
Customer Research And The Impact Of Digital.In an age where the boundaries of possibility are regularly tested, only those who weave their way into the DNA of their customer's will be successful in building sustainable long-term value and even though we believe the tools for research have advanced, in the greater scheme of things, we're only getting started. By Sheldon De Sousa , in Product Management , at December 13, 2018