Product

How The Product Adoption Cycle Drives Strategy

The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle.

3 min read

15 Reasons Why Products Fail

It isn't easy to hit a home run with every product a business brings to market. Some products launch...

3 min read

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions,...

1 min read

Color Psychology In Branding

It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate,...

2 min read

Apple iPod – How A Tech Giant Rose

Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player...

2 min read