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Why Amazon’s ‘1-Click’ Delivers Better Customer Experience

Introduction When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. At the time, e-commerce was still in its formative years, but, Jeff Bezos obviously saw possibilities that most others didn’t. From a humble little online bookstore, Amazon.com expanded […]

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be missing out on a lot of opportunities.

3 Elements Every Brand Should Possess.

Whether you’re a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well.