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Worth Reading

When Omni-channel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.

Using Pricing Psychology To Sell More

Are you using pricing psychology to sell more products and services for your business? If not, you could be missing out on a lot of opportunities.

Pricing Strategies – Which One Is Right For Your Business?

Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities.